By 1996, the company had grown to a point that the time was right for Rush Enterprises to go public. The Rush IPO, listed on the NASDAQ under the symbol RUSH, marked the first time a commercial truck dealer had gone public. Rapid growth continued with additional Peterbilt dealerships in multiple states, including acquisitions in Arizona, California, Colorado, Florida, New Mexico, Oklahoma, Tennessee and Texas. The company established expertise in specialty markets with the launch of Rush Crane Systems, Perfection Truck Parts & Equipment, Rush Refuse Systems and Rig Tough Truck Parts brands.
From 2003–2005, Rush added medium-duty truck franchises across the network, representing Hino, Isuzu and UD, expanding the breadth of our product offerings. Later in 2006, the company acquired its first Ford location, in Denver, Colorado.
In 2004, Rush Enterprises exceeded $1 billion in revenue, reaching the ambitious goal set by the company just over a decade before, and completed its second public offering.
In 2006, Marvin’s son, W.M. “Rusty” Rush, became the President and Chief Executive Officer of Rush Enterprises, a position he holds to this day. Born into the trucking business and having worked in the business since he was a teenager, Rusty shares his father’s work ethic, his business sense and, most importantly, his vision for the company.